Before talking about brand building, we must first clarify two questions: what is a brand? Why build a brand? What is the brand? Different people have given too many answers to this question: Some say that the brand first originated from Qatar Phone Number List the seal on the product, which means that this thing belongs to itself; Some say that a brand is a name and symbol, which represents the sum of all users' perceptions of a product; Some Qatar Phone Number List say that a brand is an intangible asset with economic value; Some say that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time, and a brand is an intangible asset that brings premium and value-added to the owner. As for the brand, Baidu Baike’s explanation is: A brand is simply the degree to which consumers perceive a product and product range. Brand is a kind of evaluation and cognition of an enterprise and its products,
After-sales service and cultural value, and it is a kind of trust. So many different explanations and incomprehensible terms are intertwined, Qatar Phone Number List and the brand looks nihilistic and unreachable, making it impossible for more and more people, including many brand practitioners, to understand, let alone make accurate analysis and judgment. According to my understanding, my definition of brand is: brand is an effective means and tool to improve the efficiency of business behavior in economic development. Simply put: Qatar Phone Number List a brand is a productivity tool. For example, if there is no brand, how will we choose products? If we want to buy a pair of shoes, we must first look at its material, style, origin, Qatar Phone Number List and workmanship, then compare the quality and price with other shoes, and then consult the experience and evaluation of the person who has bought it, bargain with the boss, reach a deal, and confirm the after-sales service. information.
With a brand, our buying process becomes the selection of brands, styles, and deals. The brand integrates all factors such as quality, price, experience (service), etc., which directly affects the purchase decision and greatly improves the efficiency of the purchase link. So here comes another question, why build a brand? Because, we Qatar Phone Number List hope that users can quickly choose my products when they have consumption needs. Therefore, efficiency is the criterion and evaluation criterion for our brand building, and all our branding work revolves around this keyword. The first step in brand building: brand naming The efficiency of brand naming is reflected in: from the name, I know what the brand does. Taking tool-type products as an example, Qatar Phone Number List I have made a brand naming model here. The naming model is divided into five dimensions: functional characteristics, triggering behaviors, presentation methods, target users, and identifying characteristics (Figure a).